This masterclass highlight, taken from our Consistency is King: How to Master Sales Team Growth session, which dives deep into the root causes of inconsistent sales results and what it takes to create predictable performance.

In just a few minutes, Ambrose explains why some teams succeed sporadically while others hit targets quarter after quarter and how you can shift your team from chaotic ups and downs to steady, repeatable success.

Key Takeaways You’ll Learn:

- Why sales performance often fluctuates even in skilled teams.

- The three essential ingredients for consistent results.

- How to implement rhythms and systems that keep your team focused and on track.

What's the Challenge?

Sales results that go up and down create frustration for managers, business owners, and teams. When performance is inconsistent: Forecasts become unreliable, Growth is unpredictable and hard to plan for, Managers feel like they’re starting from scratch every quarter and High performers burn out while under performers hide in the chaos.

The cause isn’t always lack of effort or talent - it’s often lack of structure, clear expectations, and consistent habits.

Building consistency requires systems that drive accountability and actions that compound over time. Without this foundation, teams are forced to rely on luck or last-minute pushes, leading to a cycle of stress and missed opportunities.

Recommended Next Steps

Step 1: Diagnose the problem - Identify why results are inconsistent.

Step 2: Create immediate structure – Implement simple rhythms to focus daily effort.

Step 3: Strengthen leadership skills – Learn tools to lead consistency with confidence.

Step 4: Embed consistency long-term – Build a culture of sustainable performance.

Consistency in sales is a strategic advantage

- Small, daily behaviours directly impact long-term revenue.

- Teams that lack clear structures fall into a “feast or famine” cycle.

- Managers can establish simple rhythms to align effort and expectations.

- Consistency isn’t about being rigid, it’s about creating repeatable patterns that lead to sustainable success.

“Consistency doesn’t just happen — it’s built. When you create clear expectations and stick to them, your team’s performance becomes predictable and scalable.” – Ambrose

Tips to Build Consistency

• Clarify expectations daily: Everyone should know what matters most each day.

• Prioritise rhythm over intensity: A steady, repeatable pace beats sporadic bursts of effort.

• Measure the right metrics: Focus on lead indicators, not just results.

• Coach regularly: Consistency grows when feedback is consistent.

• Celebrate reliable performance: Recognition reinforces the behaviours you want to see.