Control every sales conversation and close without discounting.
Intensive, world-class sales training for new and experienced B2B sales teams, by phone and face-to-face.
Good salespeople still have up and down months.
This course is for you if you already sell, but your results rise and fall from month to month and you want a process that holds up on every call and in every meeting.
Improve your sales skills
You have experience in sales, but you see peaks and troughs from month to month.
Learn world-class selling secrets
Learn straight from one of the top 1%, take actionable advice and take your sales to the next level.
Stop giving margin away
Sell your value proposition with confidence instead of reaching for a discount to get the deal over the line.
What's inside the funnel
Every part of the logo is a tool you'll use. Tap a layer to see what it does for your sales conversations.
The Persuasive Selling Process™
A set process for every call and meeting
Learn how to influence and persuade people rather than push them. You get a set sales process to follow on every client call and meeting, by phone and face-to-face, and you can use the same techniques to strengthen relationships and motivate people to work with you.
The Sales Tool Belt™
Take control of every sales meeting
Turn a slow, tedious sales meeting into a smooth, productive process. The Sales Tool Belt™ takes you step by step through the skills and techniques you need to control every sales meeting or conversation.
Behavioural Profiles™
Adapt to the four buyer types
Knowing how your customer likes to buy lets you shape each sales opportunity to fit them. The Behavioural Profiles™ guide you to recognise and adapt to all four buyer behaviour profiles.
The Objection Managing Process™
Handle objections with ease
Objections are just people voicing their worries and frustrations. The Objection Managing Process™ helps you build customised responses so you can answer every objection calmly and keep the sale moving.
Confident closing
Close without discounting
Use advanced questioning to understand deeper customer needs, apply the AIDA Principle and sell your value proposition, so you can close more confidently and consistently without giving margin away.
The result
More sales at full value
A higher conversion rate, sales won without discounting, and long-term customer loyalty built by the way you sell.
Delivered in-house or online, with a 12-week embedding programme to make it stick.
You'll learn how to
Master face-to-face and telephone sales with these techniques.
Maximise conversion
Follow a proven process to lift your sales conversion rate.
Sell your value
Sell your value proposition without needing to discount.
Apply AIDA
Fully apply the AIDA Principle face-to-face and by phone.
Ask better questions
Use advanced questioning skills to understand deeper customer needs.
Close with confidence
Close the sale more confidently and consistently.
Build loyalty
Build long-term loyalty through the way you sell.
Blend selling styles
Combine the best of consultative (solutions) selling and relationship-based selling.
Make every interaction count
Get more from every conversation with customers, colleagues and suppliers.
What you walk away with
- A set sales process to follow on every client call and meeting
- An actual client meeting planned out, plus a sales meeting template to use every time
- Techniques that work by telephone and face-to-face
- Proven techniques delivered throughout Australasia, the US, Canada, the UK and Europe
- Access to the 12-week embedding programme
Your personal Sales Profile Report
Created with the world-class Extended DISC® profiling tool, so you understand your own selling style as well as your buyer's.
Pick the right option for you
The same intensive, world-class course for new and experienced sales teams, delivered two ways.
In-house delivery
- Master all the principles of the Persuasive Selling Process™
- Adapted to your specific industry and tailored to your unique business
- Dynamic and interactive
- Walk away with a draft client meeting planned out
- Access to the 12-week embedding programme
- Extended DISC® Sales Profile Report for each attendee, worth $250
Learn from anywhere
- All the principles of the Persuasive Selling Process™ in one day, or over three days
- No time or money wasted on travel
- 14 days of access to re-watch and re-learn
- Walk away with a draft client meeting or call planned out
- Access to the 12-week embedding programme
- Extended DISC® Sales Profile Report, worth $250
Double Your Investment Guarantee
If, 30 days after implementing the steps we've agreed together, you can't see how you'll double your investment with us, we'll refund your investment.
What our clients say
Frequently asked questions
How do I handle sales objections without discounting?
Treat an objection as the customer voicing a worry or frustration, not as a rejection. Prepare customised responses in advance so you can answer calmly, and keep selling your value proposition rather than dropping your price.
The Persuasive Selling Process™ teaches this through The Objection Managing Process™.
How can I close more sales consistently?
Follow the same proven sales process on every call and meeting, use advanced questioning to understand your customer's deeper needs, and apply the AIDA Principle. Consistency comes from the process, not from good months and bad months.
These are core skills in the Persuasive Selling Process™, by phone and face-to-face.
How do I take control of a sales meeting?
Plan the meeting before you go in and work through it step by step, so a slow, tedious conversation becomes a smooth, productive one.
The Sales Tool Belt™ in the Persuasive Selling Process™ gives you the skills and techniques to control every sales meeting or conversation.
How do I adapt my selling to different types of buyers?
Buyers fall into four behaviour profiles, and each likes to buy in a different way. Recognising which profile you're dealing with lets you adapt how you sell so it fits your customer.
The Persuasive Selling Process™ covers all four Behavioural Profiles™, and every attendee receives an Extended DISC® Sales Profile Report worth $250.
What is the Persuasive Selling Process™?
An intensive B2B sales training course from Sales Mastery Company for new and experienced salespeople. You learn to control the conversation using The Sales Tool Belt™, handle objections using The Objection Managing Process™, adapt to the four buyer Behavioural Profiles™ and close the sale without discounting.
How is the Persuasive Selling Process™ delivered, and what does it cost?
Online delivery is NZ$1,250 + GST. You can complete it in one day or over three days, with 14 days of access to re-watch and re-learn.
In-house delivery is adapted to your industry and tailored to your business. To discuss it, book a free Sales Strategy Zoom. Both options include the 12-week embedding programme.
Your trainer, Ambrose Blowfield
Ambrose is one of Australasia's leading trainers and speakers in sales, sales management and business networking. His career spans Procter & Gamble in the UK, Morgan & Banks and Robert Half International in Australia, and Engineering Taranaki in New Zealand. His mission is to help businesses become more profitable, give their teams more job security and serve their customers better.
Trusted by teams at
Close more sales with the Persuasive Selling Process™
Learn online at your own pace, or bring it in-house and tailor it to your team.
