B2B Sales Courses | Sales Mastery Company

Sales Mastery Company

Main programmes

Sales training that becomes the way your team sells

Most sales training is forgotten within a month. Our main programmes are built around implementation and accountability, so your team finishes with a system that is already working inside your business, not a folder of notes.

Our main programmes

Seven programmes, each built to fix a different sales problem. Tap any programme to see the full details.

Implementation programmes New

Build the system, not just the skill

Two hands-on, 4-month programmes that combine face-to-face training, online implementation sessions and accountability support. You finish with a system already working inside your business, and we coach your sales manager along the way.

4-month implementation programme

Proactive Account Management™

Grow revenue from the clients you already have

Without a structured process, even good account managers end up servicing accounts rather than growing them. Valuable customers get the same attention as low-value accounts, cross-selling opportunities are missed, and revenue walks out the door without anyone noticing.

Ideal for
Territory managersAccount managersKey account managersB2B salespeopleSales managersBusiness owners
What you'll implement
A client ranking system based on future potential, not just past spend
A profitable call cycle for every client category
Annual account management plans
Cross-selling and upselling opportunities across every account type
Individual account plans for key customers
Territory management and time optimisation
CRM disciplines and tracking
A quarterly review process
InvestmentPrice on request
Explore the programme
4-month implementation programme

Proactive New Business™

A predictable new business system that keeps your pipeline full

Most sales teams don't have a lead generation problem. They have a consistency problem. Prospecting happens when there's spare time, follow-up slips, and the pipeline dries up without warning.

Ideal for
Business development managersSales representativesSales managersAccount managers winning new clientsBusiness owners
What you'll implement
A structured prospect management process
Clear target markets and buyer personas
A repeatable prospecting pipeline
Gold Calling routines and scripts
Time-blocked prospecting habits
CRM and follow-up discipline
Conversion tracking
Prospecting goals and activity measures
Accountability systems that keep momentum going
InvestmentPrice on request
Explore the programme
Skills development

Sharpen how your people sell

Sales Mastery Programme™

Development shaped around each salesperson

Weekly B2B sales training personalised to each person's behavioural profile, experience, sales competencies and role, built on the Five Success Pillars™. Year one builds the foundations, and the advanced second year is for year one graduates.

FormatWeekly course plus 2 live sessions a month, over 90% available in the app
Time30 to 60 minutes a week

Persuasive Selling Process™

Win on value and protect your margins

A set process for every B2B sales call and meeting, by phone and face-to-face, so your team controls the conversation and stops leaning on discounts to close. Both options include the 12-week embedding programme and an Extended DISC® Sales Profile Report, and the process is also available as a book.

FormatIn-house, or online in 1 day or over 3 days
InvestmentOnline NZ$1,250 + GST, in-house on request

All main programmes at a glance

Pick a programme to watch a short overview.

Proactive Account Management™

View the programme

Tailored In-house Programme

A tailored 12-month sales team development programme usually includes all of our best sales training courses and solutions listed below:

1
Sales Team Insights using best in class tools from Extended DISC in Finland
2
We deliver the Persuasive Selling Process™ to help your salesforce master sales conversations
3
Then the sales team complete the highly personalised Sales Mastery Programme™ B2B sales training programme
4
The Sales Manager completes the semi-personalised Sales Manager Accelerator™ for expert sales management training
5
We then deliver sales coaching throughout the programme for ongoing accountability
Sales Mastery Company

Results from teams like yours

Proactive Account Management™

The customer profiling and Cross-Selling Matrix have been particularly valuable. We now have a much clearer strategy around our key accounts, call cycles and increasing our share of wallet, and we've had some excellent wins as a result.

Wynton KirkSales Manager, Dorset, Australia
Sales Mastery Programme™

It helped me to achieve my annual sales budget by 111% which was quite a turnaround considering I was 22% behind after the first 2 quarters.

Gareth WycherleyFarmland Foods, New Zealand
Sales Mastery Academy™

The live training on Account Management has made us highly proactive with existing clients. This topic alone paid for the first 12 months of the programme.

LewisManager, Nashco, Australia
Sales Mastery Programme™

I really enjoyed the online aspect of the training programme. Well-presented, relevant content and easy actionable takeaways from every course to help me get the most out of my learning. The short sharp videos made it easy to get my development in around an often busy schedule.

Chris BakerAdage Furniture, Western Australia
Sales Mastery Company

Their ability to create and present their training courses is exceptional.

Liane AndersonTaranaki Chamber of Commerce, New Zealand
Sales Mastery Company

I am happy to record that attendees of the seminars accorded a rating of 'very good to excellent' satisfaction of over 95 percent. This is the highest rating of any presenting company that I have used in my 14 years in the industry.

Donald StockwellEconomic Development Advisor, South Taranaki District Council
Sales Manager Accelerator™

The Sales Manager Accelerator is an excellent course. I especially enjoyed the live coaching sessions every month, which is an excellent opportunity to discuss the specific challenges I face on a day to day basis managing a growing sales team! I really appreciate the external support and mentoring.

Mark BricknellWestgate Group, UK

Not sure which programme fits?

Email us or book a Sales Strategy Zoom with Ambrose. Bring your biggest sales growth challenge and we'll help you find the right next step, whether that's one of our programmes or something else entirely.

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