Personalised B2B sales training, built around how you sell
A year of weekly training shaped by your behavioural profile, experience and sales role. For anyone selling business to business, on the phone or face to face.
Improve every part of your sales game
The Sales Mastery Programme™ is personalised to your behavioural profile, experience, sales competencies and the job you actually do. It works for individual salespeople and for whole sales teams.
- Leverage your natural behavioural profile
- Increase and maintain motivation
- Develop a winning sales mindset
- Increase your profit margins
- Adapt to client personalities
- Master sales conversations
- Increase accountability
How the programme runs
Year one
Each week you get a short course on one of the Five Success Pillars™. Each month you join two live sessions: one on sales skills and one for sales coaching.
Year two
You grade yourself against 18 sales competencies, and half of your training is personalised to the result. Mindset and resilience experts James Cameron and Jame Shackleton, and Neuro Linguistic expert Michael Fooks, contribute to the courses.
The Five Success Pillars™
Each pillar builds on the one before. You start with mindset, then selling to your profile, the sales conversation, your skills, and finally accountability. Select a pillar to see what it covers.
Pillar 1: Mindset
Understand your psychology to find inspiration, set goals for growth and stay motivated.
What you'll cover
- Developing a disciplined mindset
- Goal setting excellence
- Creating a true winning mindset
- Avoiding self-sabotage
- Staying motivated
Pillar 2: Behaviour
Recognise behavioural profiles, then use your natural style to become a better version of yourself.
What you'll cover
- Sales do's, based on your profile
- Sales don'ts, based on your profile
- Your preferred sales role
- Time management tips
- Your demotivators
Pillar 3: Conversation
Adapt to each client conversation to engage, deepen relationships and communicate with confidence.
What you'll cover
- Secrets of buyer motivators
- Smart objection responses
- Follow-up call scripting
- Handling difficult conversations
- Confident closing
Pillar 4: Skills
Strengthen your skills and confidence for your specific role and experience.
If you mostly sell to existing clients
- Strategic account management
- Effective enterprise selling
- Smart negotiation skills
If you mostly sell to new clients or over the phone
- Smart prospect management
- Gold calling excellence
- Essential negotiation skills
Pillar 5: Accountability
Stay on track with coaching, progress reports and discussions about your key challenges.
What you'll cover
- Quarterly reports on your progress
- Updates for your manager on request
- Developing your self-accountability
- Accountability tips for your manager
What makes it personal
Your training starts with understanding how you work, then fits around your week.
Behavioural profiling
See your strengths and the areas to develop, what motivates and demotivates you, and how to communicate well with different people. It's the correct term for what's often called personality profiling.
Extended DISC®
Our profiling tool, with over a million assessments completed each year. It measures how you prefer to interact with others across four styles: Dominance, Influence, Steady and Compliance.
Online, with live coaching
Train online, with live training and coaching. Some coaching sessions mix industries for a wider view. Jump ahead or retake a course whenever you like.
Our guarantee
If you can't see how you'll double your return on investment after completing and implementing the first month, we'll refund your money.
Which plan is right for you?
Every plan includes the full programme. The difference is how many people are joining.
Small team
Book a free Sales Strategy Zoom and we'll help you pick the right learning path for your team.
Book a ZoomEvery plan includes
- Weekly personalised training: 52 topics in 52 weeks, on 1 of 100 learning pathways
- A live online training each month, for motivation and the latest techniques
- A live group coaching session each month, to ask any sales or programme question
- Your Extended DISC® Sales Profile Report
- Quarterly progress reports for you and your manager
- A manager engagement programme to keep you accountable
- A library of 20+ past live trainings, for when you can't attend
- A library of 30+ extra sales training topics, if you want more
Enquire for a team of 11 or more
Tell us about your team and we'll be in touch to build a custom Sales Mastery Programme™ plan around your people and goals.
What our alumni say
Sales Mastery Programme™ FAQs
Common questions about the Sales Mastery Programme™ from salespeople and sales managers in New Zealand and Australia.
Your trainer, Ambrose Blowfield
One of Australasia's leading trainers and speakers in sales, sales management and business networking. Ambrose's career spans Procter & Gamble in the UK, Morgan & Banks and Robert Half International in Australia, and Engineering Taranaki in New Zealand. His mission is to help businesses become more profitable, give their teams more job security and serve their customers better.
Trusted by teams at
Ready to master every part of your sales game?
Book a free Sales Strategy Zoom and we'll help you choose the right learning path for you or your team.



