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Dec 09, 2019 2020-04-08 7:40Robust Theme
Key Account Management™
Key Account Management is about generating massive client loyalty, client referrals and defending your key client base against competitors, by operating strategically with your key account management. It focused on those top handful of clients only.
If you don’t have a strategic account management process to follow to best manage your key clients, then a large proportion of your sales turnover is likely to be at risk. These skills are very easy to learn and master.
1 hour of training
Dynamic, professional online videos
5 modules
From the 80/20 rule to growth through collaboration
12-month plan
Walk away with a plan for your key accounts
International expert
Over 20 years of sales experience
For people handling your most valuable customers
The Key Account Management course is ideal for those handling customers who have a larger than average effect on a company's revenue and profit.
Key Account Managers
Key Account Managers handle the relationship with clients on an ongoing basis, which typically includes marketing, sales, pricing and service. They manage the company's relationship with its important or strategic customers.
Sales Managers
At the heart of any organisation are its sales managers. They deal with customers and potential customers every day to make deals happen and maximise sales, and need this kind of training to provide support and resources to be successful.
Sales Support Team
Sales support teams help answer customer questions, provide resources and act as a liaison between customers and the sales department. They keep customers satisfied and happy, leading to increased revenue and customer retention.
What you’ll learn
- 01How to grow and retain your key accounts proactively (your top few clients)
- 02Understanding the true value of your key accounts and key contacts
- 03Supercharge your account management techniques
- 04Walk away with a simple 12-month plan to maximise your results
You’ll walk away with an overall 12-month Key Account Management Plan for your key accounts AND a more detailed plan for one of your chosen key accounts as well.
5 modules, 1 hour
For account managers who want to be more proactive in growing their best accounts long-term.
- 1Module 1
Beyond the 80/20 Rule
Why key account management matters more than regular account management
- 2Module 2
Taking the Relationship Further
How to create massive client loyalty
- 3Module 3
Closing the Loop
How to not lose your biggest accounts
- 4Module 4
Key Account Management Planning
Proactively plan your key account management
- 5Module 5
Growth through Collaboration
How to build huge loyalty around you
Learn from international sales expert Ambrose Blowfield
Over 20 years of sales experience, delivered in 1 hour of dynamic, professional online training.
Join the Key Account Management course
We've trained over 15,000 businesses in over 27 countries worldwide, helping them make over $2 billion in extra sales. We'd love to help you grow too.
