Robust Theme
Dec 09, 2019 2020-04-08 7:40Robust Theme
Key Account Management™
Key Account Management is about generating massive client loyalty, client referrals and defending your key client base against competitors, by operating strategically with your key account management. It focused on those top handful of clients only. If you don’t have a strategic account management process to follow to best manage your key clients, then a large proportion of your sales turnover is likely to be at risk. These skills are very easy to learn and master.
Learn Key AccountsWho Should Attend?
The Key Account Management course is ideal for those handling customers who has a larger than average effect on a company's revenue and profit.
Key Account Managers
The Key Account Managers handle the relationship wth clients on an ongoing basis, which typically includes marketing, sales, pricing, and service. They typically work manage the company's relationship with its important or strategic customers.
Sales Managers
At the heart of any organization are its sales managers. They are the ones dealing with customers and potential customers on a daily basis to make deals happen and to maximize sales. They need this kind of training to provide support and resources to be successful.
Sales Support Team
Sales support teams need Key Accounts training since they are responsible for helping answer customer questions, providing resources and acting as a liaison between customers and the sales department. The sales support team helps keep customers satisfied and happy, leading to increased revenue and increased customer retention.
You’ll walk away with an overall 12-month Key Account Management Plan for your key accounts AND a more detailed plan for one of your chosen key accounts as well.
What you’ll learn:
- How to grow and retain your key accounts proactively (your top few clients)
- Understanding the true value of your key accounts and key contacts
- Supercharge your account management techniques
- Walk away with a simple 12-month plan to maximise your results
